Can you guess this beer?
1366 - Den Hoorn Brewery pays its' first taxes in Leuven, Belgium
1708 - Sebastian Artois is given the coveted title of Master Brewer
1717 - Den Hoorn Brewery is purchased by Sebastian Artois
1926 - A Belgium Christmas beer is created that is exceptionally "clear & sparkly"
1930 - This "stellar" brew is so popular it is brewed year 'round & exported to other European countries
1999 - This Premier Pils is finally introduced to the United States
2007 - The brand of "Supreme Quality and Worth" becomes the best selling Belgium import in the world
The correct answer is...Stella Artois!
Crisp, refreshing, pleasantly bitter and unique - Stella Artois is easy to enjoy and satisfies the thirst of the most discriminating of beer drinkers. Elegant is another appropriate descriptor for this beer - not only does Stella have its' very own gold rimmed signature chalice, the Belgians also follow a 9 step pouring ritual to ensure a perfectly poured Stella every time.
1. The Purification: The signature chalice is cleansed and rinsed in cold water
2. The Sacrifice: The tap is opened to release the first burst of foam
3. The Liquid Alchemy: The chalice is held at a 45-degree angle to create the perfect balance of liquid to foam
4. The Collar of Foam: Created by straight ening and lowering the chalice
5. The Removal: The tap is closed & chal ice removed quickly so no drops spoil the raised collar
6. The Beheading: Using a Belgian "head cutter", the bartender gently cuts the raised collar at a 45-degree angle. This helps remove bubbles that may cause the collar to dissipate quickly
7. The Judgement: The bartender makes sure the collar is exactly two fingers thick
8. The Cleansing: The bottom and sides of the filled chalice are rinsed so that glass is sparkling
9. The Bestowal: The perfectly poured Stella is pre sented to the consumer
This ritual may be a little much for our fast paced American lives, however I encourage all of legal age to take a moment, grab a chilled Stella Artois, pour it into a glass & enjoy what many call "liquid perfection". You'll notice that Stella's crisp bitterness pairs wonderfully with a range of entrées ranging from Thai and Indian dishes to filet mignon to delicious cream based dishes such as Fettuccini Alfredo. Experiment with food pairings and enjoy responsibly during your upcoming celebrations. Wishing you and yours a wonderful holiday season - Cheers!